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Marketing Director-10385-3

Location : Nashville, TN
Job Type : Direct
Hours : Full Time
Required Years of Experience : 10+
Required Education : Bachelor's Degree
Travel : No
Relocation : No
Job Industry : Food
Job Category : Marketing

Job Description :
Our client is seeking an experienced Marketing Director to achieve organizational & sales growth strategy through directing the implementation of company marketing and brand strategy and tactics.   The critical Marketing Director activities to achieve this are:

  • Develops and implements strategic marketing plans and lead generation plans to achieve corporate objectives for products and services.

  • Lead the development of a customer and consumer engagement strategy that will best engender loyalty and advocacy.  

  • Participate in the ideation, presentation, refinement and execution of content creation for campaigns that support the brand's strategic business goals and brand's overall image

  • Develops and manages sales/marketing operating budgets.

  • Plans and oversees advertising and promotion activities including POP, online, electronic media, direct mail and social media.

  • Develop, and maintain marketing calendar of activity. Cross functionally collaborate and coordinate activity with R&D, Sales and Operations departments.

  • Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.

  • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.

  • Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.

  • Guides preparation of marketing activity reports and presents to executive management.

  • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

  • Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.

Required Qualifications :

Proven marketing experience managing all facets of the marketing field.

Experience building a brand from the ground up

Social Media/SEO exp

Proven ability to manage a team

Experience in food service and/or convenience retail preferred.

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